Gettacar

As the Associate Director of Brand Marketing and Head of Creative for this 200mil valued start-up, I built out, launched, and scaled the brand’s 360 marketing efforts in 3 markets.

Some of the tangible work includes billboards, radio ads, TV commercials, bus wraps, email campaigns, social media campaigns, etc.

Gettacar is the best car buying & ownership experience. With our online platform and human-centered sales process, we put the control into customer’s hands. Buy a car online, choose your terms, choose your delivery location, and love it or return it.

At Gettacar I built and executed the budget and deployment of all out-of-home marketing. I lead a comprehensive 360 strategy emphasizing long format, narrative based, value prop storytelling through mediums such as OTT commercials, linear and digital radio, GSTV, digital shelters, digital link displays, etc. I directed commercials, produced radio scripts, managed a marketing, content, and email team, sourced new vendors and media partners, etc. Under my supervision, I lead our communications team to refine our email journeys, sales funnels, and humanized our automated SMS communications. I initiated holiday campaigns, PR out reach, and built out internal brand voice and tone guidelines.

I worked closely with both our product and performance team on creative, copy, experience and targeting. I built working relationships with our delivery team to improve customer experience. In short, I was involved in all marketing aspects from top-of-funnel to post-sale experience.

“Gettacar Whoever You Are Campaign”

Various TV spots and radio ads targeting parents, healthcare workers, and empowered women. I launched external OOH marketing campaigns with the same messaging to effectively reach segmented audiences.